Search engine optimization (SEO) is the process of making the visibility of a website or a web page in a search engine's natural or organic search results. Google, Bing and Yahoo is the major search engines in world wide. Using SEO techniques you can make your website higher rank on the search results page.
Drupal is popular content management systems(CMS). It is the one of the best SEO friendly CMS. You can make your website SEO friendly using below few SEO tip and tricks.
Meaningful page title and URL's:
Always try to give meaningful page title and URL based on page content. User should understand what is there in page while reading page title itself.
Keywords are the terms that people search for while trying to find your site.
Meta keywords:
Install Metatag module. Meta Keywords and description is very important to search engine rankings. Keyword should be related to your business, products and services. You have to set keyword that match with content on the Drupal website.
Example: Based on DD service we can give keywords like 'Drupal Development Company', 'Custom Theme Development', 'Free and Premium Drupal Theme' etc.
Meta description:
Meta descriptions shows up below your page title in search engine result pages. It should be short and meaningful description. The description should be between 140 and 160 characters.
XML sitemap:
Install Drupal XML sitemap module. Create an XML sitemap page, This makes easier for search engine to index your Drupal website.
Quality and unique content:
Duplicate/copied content never helps to improve SEO. Search engine have option to find repeating contents. Make you Drupal website content unique and quality content.
Path redirect:
Install Path redirect Drupal module. Path redirect module allows you to specify a redirect from one path to another or an external URL, using any HTTP redirect status.
Search 404:
Drupal have wonderful Search 404 module. Search 404 module performs a search on the keywords in the URL. Instead of showing a "404 Page not found" Error.
Google analytics:
Create an account in Google Analytics amd Install Google Analytics module in your Drupal Website. You can access to key insights on traffic, page logistics, and more. Google Analytics is the most widely used website statistics service.